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Dragnet Solutions Limited
Business Development Manager
Lagos, Nigeria
Closing: May 30, 2024
15 days remainingPublished: May 15, 2024 ( today)
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Job Summary
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Requirements
- A Bachelor’s Degree in Marketing, Media, Communications, or any related field
- 10 -15 years’ experience in marketing, advertising, and lead generation
- Proven record of success in business development roles within the Oil and Gas industry
- Exceptional understanding of brand development and marketing and advertising
- Strong networking abilities and existing relationships within the Oil and Gas community
- Working knowledge of Microsoft Office suite
- Excellent analytical and quantitative skills, with very strong understanding of web analytics, and marketing analytics
- Proven, hands-on experience deploying, managing, and optimising ad campaigns
- A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
- Creativity and commercial awareness
- Excellent written, verbal, and visual communication skills
- Strategic thinking and problem-solving skills, with the ability to develop innovative solutions to meet client needs
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
Responsibilities
Requirements
- A Bachelor’s Degree in Marketing, Media, Communications, or any related field
- 10 -15 years’ experience in marketing, advertising, and lead generation
- Proven record of success in business development roles within the Oil and Gas industry
- Exceptional understanding of brand development and marketing and advertising
- Strong networking abilities and existing relationships within the Oil and Gas community
- Working knowledge of Microsoft Office suite
- Excellent analytical and quantitative skills, with very strong understanding of web analytics, and marketing analytics
- Proven, hands-on experience deploying, managing, and optimising ad campaigns
- A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
- Creativity and commercial awareness
- Excellent written, verbal, and visual communication skills
- Strategic thinking and problem-solving skills, with the ability to develop innovative solutions to meet client needs
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Provide leadership and guidance to the Business Development division and foster a culture of collaboration, accountability, and continuous improvement
- Develop, propose, and execute strategies for the branding, marketing, and advertising of the company’s services
- Manage both digital and non-digital marketing sections of the company’s business
- Manage the company’s social media channels and drive engagement levels on said media
- Develop innovative marketing campaigns for publication on digital platforms (social media, website etc.) with an estimated budget for implementation
- Use Search Engine Optimisation to identify and utilise successful digital marketing methods
- Evaluate the company’s target clients to identify the social media channels that would provide the best opportunities for customer engagement
- Monitor data analytics to keep management aware of the company's progress in improving digital marketing
- Conduct extensive market research to identify trends and effective marketing strategies
- Prepare and manage monthly, quarterly, and annual budgets for the Business Development division
- Ensure the consistency and strength of the company’s brand message across all marketing channels and efforts.
- Identify and pursue new business sector opportunities within the oil and gas industry by sourcing potential leads, relevant Requests for Proposals (RFPs), and tenders.
- Lead the negotiation and closing of complex sales deals, ensuring alignment with company objectives and financial targets.
- Stay abreast of industry trends, competitive landscape, and emerging technologies in marketing and advertising to identify opportunities for innovation and differentiation.
- Develop and maintain strong relationships with existing clients, serving as a trusted advisor and strategic partner to drive customer satisfaction and retention.
- Analyse market data, sales performance metrics, and customer feedback to identify improvement areas and optimise business development strategies.
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